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Feb 6, 2008
Ad blitz to curb festive season gambling
By Theresa Tan
HAVE fun, but do not be seduced by the wiles of Lady Luck during the Chinese New Year holidays.

That is the message which the National Council on Problem Gambling hopes to get across to those trying their luck at the gaming table during the festive season.

Mrs Mildred Tan, who heads the council's public communications efforts, said that the council is spending over $500,000 on an advertisement blitz during Chinese New Year.

The first television advertisements went on air during prime time last night.

More ads will follow on television, in the newspapers, on radio and even at bus stops.

Many people play card games and mahjong during the Chinese New Year holidays. While this is not a problem in itself, Mrs Tan said that the council was concerned that social gambling may 'sow the seeds' of compulsive gambling in some people.

The ads highlight the impact of compulsive gambling and draw attention to telephone helplines for those who need support to quit the habit.

She said: 'We want to reach out to the problem gamblers' families and friends, as the gambler may not want to seek help himself.'

'Besides, the gambler's family members are the ones most affected by the problem.'

The council was set up in 2005 by the Government to tackle the social problems linked to gambling ahead of the opening of the two mega resorts here, which will include casinos.

Those who wish to seek help for their gambling problems can call the National Council on Problem Gambling's helpline on 1800-6-668-668.

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