Print Article
>> Back to the article
Oct 8, 2007
Eight-year-old gets invitation to apply for Amex Platinum credit card
MY EIGHT-YEAR-OLD daughter is a Young Krisflyer.

In a stroke of marketing genius, she last week received an invitation to apply for the American Express Platinum Credit Card.

Well done, American Express and Singapore Airlines.

My six-year-olds are jealously awaiting their invitation too.

Maybe it is time for the companies to change their database software?�

James Mackay Purves

Copyright © 2007 Singapore Press Holdings. All rights reserved. Privacy Statement & Condition of Access