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| June 11, 2009 | |
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Open Coke, open happiness
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| By Christina Ng | |
| LOCAL pop artistes Derrick Hoh and Jocie Guo join hands to perform the hit single of Coca Cola's latest marketing campaign, 'Open Happiness'.
The campaign aims to bring across the message of optimism despite modern-day life difficulties and stresses, encouraging people to find a moment to recognise life's simple pleasures. Derrick Hoh and Jocie Guo are selected for their impressive portfolio in Asia, on top of their unwavering perseverance and never-say-die attitude for life. Jocie and Derrick have each released solo hit songs, best-selling albums and successfully received numerous accolades in recent years, both locally and regionally. Their young, vibrant and optimistic image is also another factor that helped them clinch the contract to sing 'Open Happiness' for Coca Cola. The Singapore version of the hit song will be used in marketing and advertising campaigns across TV, online and radio. View the RazorTV video here. | |
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