SINGAPORE businesses can, for the first time, get professional help to discover - by way of Google tracking software - how well their websites are doing to retain customers and simplify processes for users.

clickTRUE, a Singapore Press Holdings subsidiary, has been appointed the first Google analytics authorised consultant in Singapore and South-east Asia.

It will help businesses which are too busy or do not have the know-how to use Google Analytics.

Google Analytics is a tool which tracks how effective a website is in capturing and retaining customers who surf through the site.

It also assesses the strength of the site's navigation - how user-friendly it is, and how users become customers as they navigate through the site.

'Google Analytics users can also get important information which will also help them to strengthen their online presence,' said clickTRUE.

clickTRUE had to pass rigorous tests by Google to qualify to be a Google Analytics Authorised Consultant.

It has already started offering this service to companies here and in South-east Asia.