The initiative has come a long way since its inception by then Prime Minister Lee in 1979 where it was launched to promote a common mother tongue language and social cohesion within the Chinese community.

Over the past three decades, the Speak Mandarin Campaign has succeeded in promoting the wider use of Mandarin, bringing the language to people through exciting events and activities.

Its core objective remains the same - to encourage Singaporeans to use the Chinese language in their daily lives, and to be effectively bilingual.

This year, the Speak Mandarin Campaign unveils a new chapter as the Promote Mandarin Council turns its focus on encouraging and supporting Chinese Singaporeans and Permanent Residents to be effectively bilingual and bicultural.

They will do this through a nationwide initiative that aims to deepen their appreciation of Chinese culture and grow their competency level in communicating in Mandarin.

The founder of this nationwide campaign. Minister Mentor Lee Kuan Yew was the guest of honour at the launch event held on Tuesday evening at the NTUC Auditorium.

To listen to MM Lee's speech in full, watch RazorTV's coverage:
Part 1
Part 2
Part 3
In Mandarin