THE guy who pulled a burger out of a poster in a widely circulated video in cyberspace was in town on Thursday for Sony Ericssons's product launch, and he pulled another cool trick that wowed everyone. This winsome illusionist is French-Japanese Cyril Takayama, one of Japan's most popular magicians.

Also dubbed the first cyber-celebrity in magic, he was here to promote a mobile phone and a TV special featuring him outside of Japan.

Spotted at the same event was beautiful Korean actress Lee Min Jung, who was here as a mobile phone ambassador.

Lee Min Jung rose to fame from the wildly popular Korean TV drama Boys Over Flowers. She now has a big following in other parts of Asia.