NEW YORK - DON'T be surprised if you see a few Sarah Palin look-alikes in Orthodox Jewish neighbourhoods like Brooklyn's Borough Park.

A wig wholesaler there says its Palin wig has become one of the company's most popular items.

Georgie Wigs Vice President Shlomo Klein said on Thursday that the company has sold about 50 Palin wigs since the Alaska governor joined Mr John McCain on the Republican ticket.

'It's a very conservative yet fashion-forward look,' Mr Klein said.

'It can be worn down, it can be worn up. There are a lot of styling options. The bun higher, the bun lower.'

Mr Klein's company caters to Orthodox Jewish women who must cover their hair after marriage as well as women who need wigs for medical reasons.

He said he doesn't think it's odd that Jewish women would model themselves on Palin, a devout Christian from a frontier state with very few Jews.

'She's pro-Israel,' he noted.

Mr Klein said Georgie Wigs has carried Hillary Rodham Clinton and Jennifer Anniston wigs in the past. Its catalog currently includes a Posh Spice wig.

The all-human hair Palin wig sells for US$695 (S$1,044).

'We always try to stay up on the trends,' Mr Klein said, 'and right now she is the trend.' -- AP