Question raised by Virginia shooting video: Does anybody need to see it?

Virginia sheriff Bill Overton speaking  to the press following the shooting of two employees of WDBJ TV during a live broadcast at Bridgewater Plaza on Smith Mountain Lake on Aug 26, 2015.
Virginia sheriff Bill Overton speaking to the press following the shooting of two employees of WDBJ TV during a live broadcast at Bridgewater Plaza on Smith Mountain Lake on Aug 26, 2015.PHOTO: AFP

In an interview with the New York Times Sunday Book Review this week, children's author R.L. Stine joked that he never reads non-fiction: "I hate anything real."

Stine could have been speaking for the legion of commentators who spoke out about the on-camera shooting of two journalists and an interviewee in Virginia on Wednesday. But apparently, he wouldn't be speaking for many people in the media.

Fictional on-screen killings are as common as weather reports. Real ones are rare: Jack Ruby's killing of Lee Harvey Oswald two days after Oswald shot President Kennedy and a suicide on a Los Angeles freeway in 1998 are among the few that viewers could see as they happened.

In such unfolding situations, TV station managers can argue that they had no way of knowing that the incident would end the way it did and could not cut away in time. The real controversy centres on re-broadcast of the ghastly footage. Here, the suicide of Pennsylvania State Treasurer Budd Dwyer in 1987 enters the picture.

What to show

It was the day before Dwyer's sentencing on fraud charges. He called a news conference in Harrisburg and after reading a statement, with cameras rolling, he put a gun in his mouth and fired.

Most Pennsylvania TV stations got the footage around a half-hour later. Most only showed Dwyer brandishing the gun. A couple showed him putting the gun in his mouth, but cut away before he pulled the trigger. Three showed him pulling the trigger.

A similar range of decisions was on display within the first few hours of the shooting of journalists Alison Parker and Adam Ward and local official Vicki Gardner in Moneta, Virginia.

At first, NBC News froze the video before the shooting started. "We're not going to show you the entire sequence," the anchor said. Later, though, the network posted a warning that the video "may be disturbing to some viewers," then ran the entire clip.

CBS News warned viewers orally that the footage would be disturbing, then showed it.

ABC froze the video at the moment when Parker appeared to have been shot - perhaps the least palatable approach. Not surprisingly, WDBJ-TV, the station Parker and Shaw worked for, shied away.

"We are choosing not to run the video of that right now," station manager Jeff Marks said, "because frankly, we don't need to see it again, and our staff doesn't need to see it again."

Which raises the fundamental question about such video: Does anybody need to see it?

Unlike the mainstream news organizations, social media managers decided that the answer was no: While the broadcast and cable giants showed the interview footage shot by Adam Ward for WDBJ, Facebook and Twitter took down the images recorded by shooter Vester Lee Flanagan on his cell phone.

Media and copycats

The question of how we are harmed by viewing real as opposed to staged violence is the main ethics issue raised by coverage of the shootings in Virginia, but there are others. One is the attention paid to the perpetrator.

During the spate of school shootings in the late 1990s, there was much discussion of whether news coverage of each incident spawned copycats. If, the thinking went, these shooters were motivated, in part, by the desire to see their faces and their words on the front pages of newspapers and in the lead stories on the evening news, perhaps news organisations would do better to ignore them and focus on the victims.

Yet, as ever, we are seeing multiple images of Flanagan, including a dramatic, if blurry shot of him firing his gun, and even a quote from a letter in which he expressed his admiration for the shooters at Columbine High School and Virginia Tech University.

As the afternoon wore on, ABC's homepage led with "What we know about suspect in on-air shooting" and NBC's with "Human Powder Keg: Gunman Says Discrimination."

Certainly we humans have always been fascinated with the criminal mind - with what makes transgressors tick. But is the possible role of the news media in inspiring copycat criminals even part of the newsroom discussion anymore?

False framing

A third familiar issue raised by the coverage is the over-hastiness to report what has not yet been confirmed. As we saw with the coverage of the wounding of White House Press Secretary James Brady during the attempted assassination of President Reagan in 1981, and with the wounding of Representative Gabrielle Giffords in 2011, some outlets were reporting Flanagan's death while others were telling us that he was in critical condition or that he "still had a pulse."

Reporters were also quick to frame the story as part of a growing pattern of violence against journalists, but since the shooter turned out to be a journalist himself, this appears to be a case of a "disgruntled former employee" who just happened to be a journalist.

Finally, it is worth noting that in headline after headline, the incident is referred to as an "on-air" shooting. Clearly, the fact that this crime was committed as the camera rolled vastly increased its newsworthiness.

Horrified as we are, or claim to be, by real violence, televised real violence that we can watch as it unfolds is realer than real and, therefore, vastly more fascinating than the kind we find out about after the fact.

Or so the mainstream news media believes.

The writer is Associate Professor of Communications at Pennsylvania State University.

This article first appeared in, a website of analysis from academics and researchers.