Who can blame British Prime Minister Theresa May for calling an election now, as her own Conservative Party stalwarts have been urging? Her party enjoys a 21-percentage-point lead in the polls. The opposition Labour Party is weak and divided, and the economy has yet to register the expected wobbles in the wake of last year's vote to leave the European Union. What better time to crush the opposition and beef up the Conservatives' 17-seat majority?
Yet her decision is as strategically flawed as it is tactically clever.
First, she risks losing credibility. Having promised not to get distracted by an election campaign - working out the nuts and bolts of Brexit, after all, is hard work - before the current term expires in 2020, she's now reversed herself. Voters are accustomed to politicians who go back on their word, so she may be forgiven. But the volte-face won't be forgotten. Voters will wonder whether other pledges will be similarly rethought if there's political advantage to be gained.
Second, Mrs May risks offending the cherished British notion of fair play. She has fired the starting gun before her competition has even rolled out of bed, let alone laced up for the race. She'll win, but she risks sparking a nascent sympathy vote for the first underdog to show some signs of life.
From a fair-play perspective, it's almost cruel to hold an election now given the hapless state of the Labour Party. At the start of the year, the country's oldest think-tank, the Fabian Society, declared Labour unelectable. That was significant given that the Fabian Society helped to found the party and has long been closely associated with its causes. The threat of Britain becoming a one-party state is real enough that the Economist put the prospect on the cover. "The future owes us nothing; we have no divine right to exist," warned former Labour Member of Parliament Jamie Reed, who stepped down in December (before his constituency turned Tory).
The UK Independence Party has an unrecognisable leader and no clear mission. The one-time Conservative coalition partner, Britain's Liberal Democratic Party, is down to nine seats. It is, on the back of strong support for remaining in the EU, registering a pulse again, but it's a long way from being competition ready. Even the fiery Scottish Nationalists look to have miscalculated in their call for a new independence referendum before negotiations with the EU about the terms of the United Kingdom's departure are even truly under way.
Third, there is something troubling about the way Mrs May framed her decision in a Tuesday speech - something that sounds too close to an attempt to stifle debate.
In defending her decision, the Prime Minister pointed a finger at the opposition parties (and by extension, those in her own party who are dragging their feet on Brexit). She said division jeopardised the chances of getting a good Brexit deal and accused her detractors, as she has in the past, of playing political games.
In fact, the entire case for new elections was couched in terms reminiscent of the way Winston Churchill rallied the country for a war of survival. "There should be unity here in Westminster," Mrs May said. "Instead there is division. The country should be coming together, but Westminster is not." The upshot: Those who aren't with me are against me, and those who are against me are against the country. Brexit is historic and complicated and consequential. But it isn't an existential battle against an external foe. It isn't disloyal to question the government's strategy or oppose it. The furniture in the House of Commons is arranged in two facing rows precisely because debate and challenge are central to democracy.
It's hard to imagine another figure claiming the mantle of leadership as convincingly. However, the idea that a new mandate would "remove the risk of uncertainty and instability", as Mrs May put it in her speech, surely must strike some voters as rich. Brexit invokes greater uncertainty than the dishevelled Labour leader Jeremy Corbyn.
Mrs May has fostered the perception that she is above the pettiness of party machinations; that sometimes she is even the only adult in the room. She didn't vote for Brexit, but has vowed to carry it out. She casts herself as the master of detail, drawing up lists and working through them; she does policy, not politics.
No politician can honestly begrudge her the decision to call an election given her position of dominance. But there isn't much question whose interests she had foremost in mind: her party's and her own.
BLOOMBERG VIEW
