'Ice Bucket Challenge' fund-raiser passes US$100 million mark
Published on Aug 30, 2014 1:56 AM
WASHINGTON (AFP) - The "Ice Bucket Challenge" viral craze has raised more than US$100 million (S$125 million) after sweeping the globe since its launch last month, organisers said Friday.
The phenomenally popular stunt - which sees participants being doused in a bucket of ice-cold water before challenging others to take part - was set up to raise awareness and cash about Lou Gehrig's disease.
A galaxy of celebrities and high-profile personalities have taken part in the challenge, including Tom Cruise, Steven Spielberg, Bill Gates and even former US president George W. Bush.
The ALS Association, which combats Lou Gehrig's or amyotrophic lateral sclerosis, said that between July 29 and Aug 29, US$100.9 million had been raised in donations - compared with US$2.8 million during the same period last year.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!