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American Apparel under fire for mistaking picture of shuttle blast for clouds

Published on Jul 5, 2014 12:17 PM
 
This ad taken from American Apparel's Tumbler page, set off fireworks on social media after they mistakenly posted a picture of the Challenger space shuttle disaster before the Fourth of July. American Apparel has apologised after a social media employee mistook a photo of the shuttle Challenger disaster for clouds and posted the photo on the company's Tumblr site. -- PHOTO: SCREENGRAB FROM TUMBLR/AMERICAN APPAREL

NEW YORK - American Apparel has apologised after a social media employee mistook a photo of the shuttle Challenger disaster for clouds and posted the photo on the company's Tumblr site.

In re-posted images of the original post, the explosion can be seen on a red background tagged as "smoke" and "clouds", ABC News reported.

The company quickly deleted the post and tweeted a statement on Thursday apologising for the use of the image, according to the report.

"A young international social media employee who was born after the Challenger tragedy unfortunately re-blogged a photograph of the explosion on our Tumblr account unaware of the context," the statement said.

 
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