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Lifestyle
 

The George Effect: How the little prince has become a style icon

Published on Apr 24, 2014 5:35 PM
 
Catherine, the Duchess of Cambridge, carries her son Prince George while visiting at an Australian animal called a Bilby, which has been named after the young prince, during a visit to Sydney's Taronga Zoo on April 20, 2014. The so-called Kate Effect - which happens when a dress or accessory worn by the Duchess of Cambridge, the former Kate Middleton, sells out - is well known. -- FILE PHOTO: REUTERS 

The so-called Kate Effect - which happens when a dress or accessory worn by the Duchess of Cambridge, the former Kate Middleton, sells out - is well known. Now comes the George Effect. 

Prince William and his wife Catherine's current visit Down Under has introduced a new style icon: their baby Prince George. At nine months old, he is already setting trends with his wardrobe.

Designers such as Rachel Riley are reporting that their designs have been selling out in hours online after being seen on the baby. Here is a look at some of the hot threads spotted on the young prince since the royal family started their trip on April 7.

 

 
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