The George Effect: How the little prince has become a style icon
Published on Apr 24, 2014 5:35 PM
The so-called Kate Effect - which happens when a dress or accessory worn by the Duchess of Cambridge, the former Kate Middleton, sells out - is well known. Now comes the George Effect.
Prince William and his wife Catherine's current visit Down Under has introduced a new style icon: their baby Prince George. At nine months old, he is already setting trends with his wardrobe.
Designers such as Rachel Riley are reporting that their designs have been selling out in hours online after being seen on the baby. Here is a look at some of the hot threads spotted on the young prince since the royal family started their trip on April 7.
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