PETALING JAYA (THE STAR/ASIA NEWS NETWORK) - A new trend has emerged among women - growing their armpit hair and colouring it bright.

Ms Roxie Hunt, who works at a saloon in Seattle, United States, said in her blog that she always wanted to dye someone's armpit hair.

"I've always wanted to colour someone's pit hair, I have actually done it once but it was at late night with too much wine and without the proper tools available.

"I asked my co-worker Rain if she would be down to let me dye her pit hair blue to match her hair colour and she agreed," Ms Hunt wrote.

In her blog titled Offbeat Home and Life, she also gave a detailed explanation on how it was done.

On Instagram, many women have posted pictures of their dyed pit hair using the hashtag #dyedpits.

There are also videos on YouTube showing how it is done.

When last checked on Instagram, there were 63 posts from women using the hashtag showing off their coloured hair pits.