Tuesday, Apr 28, 2015Tuesday, Apr 28, 2015

Internet crowd bites big into potato salad project

Published on Jul 8, 2014 6:32 AM

SAN FRANCISCO (AFP) - The transformative power of online crowd funding is being poured into a bowl or two of potato salad.

A Kickstarter project with a simply stated goal of making the classic US summer picnic side-dish had raised more than US$29,000 (S$36,000) from 1,351 backers as of Tuesday morning, Singapore time and was attracting more support.

“Basically, I’m just making potato salad,” project mastermind Zack Danger Brown said in an unabashedly succinct description at his page at the website where people pitch ideas in the hope that folks on the Internet will pitch in with funding.

“I haven’t decided what kind yet.” Mr Brown blasted past his original funding goal so fast that he added “stretch goals” that include making twice as much potato salad, trying more than one recipe, upgrading the mayonnaise, and sending people themed baseball caps.

Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!