You say tomato? Ford says tom-auto in eco parts quest
Published on Jun 11, 2014 1:40 AM
LONDON (REUTERS) - Auto maker Ford Motor Co is looking to add a new environmental option to its tool box. Tomatoes.
Ford said on Tuesday it was teaming up with ketchup maker Heinz, owned by billionaire investor Warren Buffett's holding company Berkshire Hathaway and US investment firm 3G Capital, to look at using tomato fibres in car production.
It is testing the use of dried tomato skins, a waste product from making Heinz's famous red sauce, to form part of wiring brackets or coin holders, hoping the use of more plant-based plastic over petroleum-based materials will reduce the environmental impact of car production.
"We're trying to make use of a by-product ... and get some renewable and recycled content into our vehicles, while at the same time reducing the weight," said Ms Ellen Lee, a research specialist at Ford Plastics.
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