THE HAGUE (AFP) - At least one man died and 10 others, many of them children, were hurt after a cherry picker toppled over at a vintage car show in the central Netherlands, a Dutch news report said Saturday.

Ambulances and three rescue helicopters scrambled to the town of Oosterwolde, about 90km east of Amsterdam.

A 48-year-old man was killed by the falling cherry picker and at least three others were seriously injured, Dutch public broadcaster NOS said.

Television images showed rescue helicopters at the scene and a green mobile cherry picker, on which many of the victims are believed to have been standing at the time of the accident.

The injured, aged between four and 23, were air-lifted or taken by ambulance to nearby hospitals.

Police said the cause of the accident, at the classic car and agricultural show, which drew between 400 to 500 visitors, was being investigated.