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Lego overtakes Barbie-maker Mattel to lead the game in toy sales

Published on Sep 4, 2014 6:50 PM
 
A young girl building a structure with giant rubber Lego bricks at Berlin's Legoland Discovery Centre on March 29, 2010. Danish toy maker Lego has taken the top spot as the world's biggest maker of toys by sales, overtaking Barbie doll-maker Mattel, its first-half results showed on Thursday. -- PHOTO: AFP

COPENHAGEN (AFP) - Danish toy maker Lego has taken the top spot as the world's biggest maker of toys by sales, overtaking Barbie doll-maker Mattel, its first-half results showed on Thursday.

First-half sales rose 11.0 per cent to 11.5 billion kroner (S$2.54 billion).

Performance was boosted by the Lego Movie product line which was launched together with the group's eponymous feature film earlier this year.

"It is too early to say if the strong performance will be reflected in the full year results," chief financial officer John Goodwin said in a statement.

 
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