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World Cup 2014

Germany's 7-1 thrashing of Brazil breaks records across social media platforms

Published on Jul 9, 2014 6:01 PM
A screen grab of the Twitter heat map for the Germany-Brazil World Cup 2014 semi-final, after Sami Khedira scored Germany's fifth goal.

Germany's sensational 7-1 trashing of Brazil in their World Cup semi-final match broke records across social media platforms like Facebook and Twitter.

The semi-final was the most tweeted sports game in history, generating 35.6 million tweets during the match.

On Facebook, the match had the highest level of conversation on the site for any single World Cup match to date. Globally, 66 million people had more than 200 million Facebook posts, comments, and likes related to the match.

Brazil also featured in the second and third most tweeted matches so far at the World Cup. Their face-off against Chile in the opening match generated 16.4 million tweets, while playing Colombia in the quarter-finals saw 12.4 million tweets.

In comparison, the 2010 World Cup saw just over 7 million tweets in total. A paltry number, stacked up against the 300 million tweets amassed at the end of this year's World Cup group stage.

Sami Khedira's goal in the 29th minute set a new record for having the most tweets per minute - a record 580,166. Teammate Toni Kroos' goal just three minutes before took second place at 508,601 tweets per minute. The goal with the third most tweets per minute, at 497,425, also belonged to Kroos - his first goal and Germany's third - in the 24th minute.

How much the world tweeted during the semi-final can be seen in this visualisation produced by Twitter:

According to Twtter's data group @TwitterData, the most mentioned players on Twitter were, in descending order: Miroslav Klose, Toni Kroos and Thomas Mueller for Germany and Julio Cesar, Oscar and Fred for Brazil.

Will the final set another record on social media? Tell us what you think — on Twitter or Facebook, of course.

To see more of Twitter's animated heatmaps, visit their website here.

Follow the Straits Times Sports Desk @STsportsdesk on Twitter for the latest updates on the World Cup.