Germany come out top in team jerseys sold in Singapore
Published on Jul 5, 2014 8:57 PM
Seven most popular national-team jerseys sold in Singapore
Data from Weston Corporation, Salam & Sons
When Mats Hummels scored the goal to send Germany into the World Cup semi-finals, it was celebrated not just by their fans but also by sports apparel store owners.
The three-time champions’ fine run in Brazil have kept the cash registers ringing, as Singapore football fans flocked to purchase the traditional white-and-black jersey, making it the most popular national team jersey during this World Cup period.
The cost of a World Cup jersey ranges between $99 and $159, with the printing of players’ names and numbers available for an additional $35.
Sporting goods store Weston Corporation revealed that Germany jerseys were sold “in the thousands”.
The jerseys of surprise packages Colombia and Costa Rica have also caught on with Singapore fans, with Colombia star striker James Rodriguez’s nameset prints selling out fast.
While these teams’ jerseys have been flying off the shelves, the same cannot be said for those of deposed world champions Spain.
Sales of their jerseys have slowed down tremendously, with only one jersey sold daily as compared to 10 when they were still in the World Cup.
Besides a team’s performance, fans may also warm to a well-designed jersey. For example, despite crashing out in the group stage, the home-and-away kits of Japan and Iran are still selling well because of their striking designs and colours.