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Singapore Airlines and Singapore GP is a partnership made in cross promotion heaven

Published on Apr 15, 2014 4:23 PM
From left to right in black suits, Mr Michael Roche, Executive Director of Singapore GP, Mr Goh Choon  Phong, Singapore Airlines CEO, Mr Ong Beng Seng from Singapore GP and Mr Stephen Lee, Chairman of Singapore Airlines, take a group photo with the stewardesses. Singapore Airlines is the new title sponsor of the 2014 Formula 1 Singapore Airlines Singapore Grand Prix, in an announcement on April 15, 2014. The night race has made Singapore a sexy destination, which dovetails nicely with Singapore Airlines raison d'etre. -- ST PHOTO: KEVIN LIM 

It promises to be quite the mouthful, the title of Formula One Singapore Airlines Singapore Grand Prix.

But as the sport’s first night race enters into a new two-year title sponsorship deal with Singapore Airlines, it is easy to see why many believe that the pair are a natural fit.

After all, who better to partner the F1, the Republic’s biggest spinner of tourism dollars, to than the country's world-famous carrier?

Ong Beng Seng, the chairman of race organiser Singapore GP, suggested as much at the agreement’s announcement on Tuesday morning, when he described the partnership as a “synergistic” one.

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