Singapore Airlines and Singapore GP is a partnership made in cross promotion heaven
Published on Apr 15, 2014 4:23 PM
It promises to be quite the mouthful, the title of Formula One Singapore Airlines Singapore Grand Prix.
But as the sport’s first night race enters into a new two-year title sponsorship deal with Singapore Airlines, it is easy to see why many believe that the pair are a natural fit.
After all, who better to partner the F1, the Republic’s biggest spinner of tourism dollars, to than the country's world-famous carrier?
Ong Beng Seng, the chairman of race organiser Singapore GP, suggested as much at the agreement’s announcement on Tuesday morning, when he described the partnership as a “synergistic” one.
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