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SEA Games: Production group Kingsmen to pump $3 million into SEA Games sponsorship

Published on Sep 4, 2014 6:15 PM
(From left) Mr Anthony Chong, Mr Patrick Lee, Mr Toh Boon Yi and Mr Danny Lam with the SEA games 2015 mascot at the announcement of local communication design and production group Kingsmen Creatives as the SEA Games' official venue planning provider. -- ST PHOTO: AZIZ HUSSIN   

Local communication design and production group Kingsmen Creatives has come on board as the fourth sponsor of the 28th SEA Games, which will be hosted at the Singapore Sports Hub from June 5-16 next year.

On Thursday, the Singapore Southeast Asian Games Organising Committee (Singsoc) announced that Kingsmen - who has worked on other sporting events like the 2010 Youth Olympic Games and the Formula 1 Singapore Grand Prix - will be the official venue planning provider of the regional meet in a sponsorship deal worth a total of $3 million.

Kingsmen is the first Tier 2 sponsor for the Games next year.

A team of designers, draftsmen, project managers and operations personnel had already delivered venue planning services worth $1.8 million last month. These services include plans for overlay works, the preparation of detailed specifications and conducting of site inspections of over 50 competition and training venues.

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