Nike has most Europe football deals, Adidas the most lucrative: Study
Published on Aug 6, 2014 7:24 AM
BERLIN (REUTERS) - US sportswear group Nike will supply shirts to more teams in the top five European football leagues this season than Adidas, but the German firm has cornered the most lucrative clubs, a study showed on Wednesday.
Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region's top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.
Although it has been a serious player in football only since 1994, Nike is now threatening Adidas's leadership in the sport. At the World Cup in Brazil, it supplied more teams for the first time and put its boots on more than half the players.
Nike is ahead of Adidas in four of the five top European leagues.
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