Thursday, Aug 21, 2014Thursday, Aug 21, 2014
Sport
 

Football: Monkeys and bananas campaign fruit of Neymar PR firm

Published on Apr 30, 2014 1:57 AM
 

RIO DE JANEIRO (AFP) - Dani Alves' inspired moment of improvisation in defusing a racist gesture by picking up a banana and calmly eating it is becoming a social media phenomenon.

The latest salvo in the burgeoning anti-racist campaign comes courtesy of his Brazil and Barcelona team-mate Neymar, whose PR firm is launching a "we are all monkeys" social media initiative.

Sao Paulo-based company Loducca were alerted by Neymar's father after his son also endured racist insults in an April 12 match in Granada, the firm's vice-president Guga Ketzer revealed.

"The idea was to do something light-hearted, even amusing. We waited for the best moment and that came with what happened with Daniel on Sunday," Ketzer said.

 
If you are not a subscriber, you can get instant, unlimited access here