From Uniquely Singapore to Singapore Shiok, which STB campaign works for you?
Published on Apr 9, 2014 8:18 PM
A promotional video for the Singapore Tourism Board (STB) has drawn flak online for its low production quality and a cheesy script. The board has acknowledged that the video, produced by Philippine network ABS-CNB in an effort to customise content for the country's audiences, could have been done better.
The advertisement was uploaded to STB’s Facebook page for the Philippines last month. It was also shared on its YouTube channel and featured on TV there. STB has withdrawn the video, but the clip has since gone viral and can be viewed on various websites including YouTube.
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