Saturday, Dec 20, 2014Saturday, Dec 20, 2014

Singapore

 

Soon: Alerts to shoppers based on tracking of their shopping pattern at mall

Published on Aug 12, 2014 3:57 PM
 
Orchard Road mall 313@somerset could soon roll out an option for shoppers to receive personalised deals - based on individual shopping patterns - on their phones. -- ST PHOTO: NG SOR LUAN

SINGAPORE - Shoppers could be getting phone alerts for deals they are interested in based on their shopping patterns at 313@somerset mall in the near future.

Personalised deals - such as discounts for specific types of shirts and dresses - could be sent to shoppers by coupling users' personal details, such as age, with collected data such as which stores they visit, how long they stay in the shops and how often they visit the retailers.

This tracking will be done through the mall's existing shopping app, Tring 313. But mall manager Lend Lease said at a media briefing on Tuesday in the shopping centre that there are no firm plans on when this feature of the app will be released.

While this kind of tracking might raise privacy concerns and creep out some consumers, Lend Lease assured that it was for users to opt in for it.

 
If you are not a subscriber, you can get instant, unlimited access here

Videos