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Singapore Airlines' rocky relationship with premium economy

Published on May 9, 2014 4:43 PM
 

Singapore Airlines announced on Friday it will introduce premium economy class from the second half of next year. We look at the airline's history with premium economy class.

  

Singapore Airlines is the first airline to replace all economy seats on a plane with premium economy ones on its two non-stop flights to Los Angeles and New York. These seats are wider and more comfortable, with just seven seats in each row. The flights also offer business class but not first class. The Airbus A340-500 can take more than 300 passengers but the premium economy seats mean there are only 181 seats.

2008: With strong corporate demand, SIA decided to rip out all its economy seats and turned the A-345 into an all-business class aircraft with only 100 seats. Unfortunately by the end of 2008, the global economic crisis caused the premium air travel market to crash. Fuel prices rose.

 
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