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Singapore
 

Pricey wagyu beef reaches the heartland

Published on Apr 14, 2014 8:41 AM
 
Wagyu beef cuts at Huber's Butchery in Dempsey Road. Wagyu ribeye steaks can be bought at FairPrice Finest outlets and Western food chain Astons' coffee shop stalls. At the FairPrice Finest in Hougang, wagyu ribeye and striploin are sold at $118 and $93.80 per kg respectively. -- ST PHOTO: NG SOR LUAN

Singapore's appetite for wagyu beef is growing and the reach of the premium bovine has extended beyond expensive restaurants.

Heartland supermarkets and even coffee shop stalls here are serving the rich marbled flesh, with consumers increasingly willing to pay for it.

"Singaporeans are known to be foodies and have sophisticated taste buds. They want to try out different kinds of meat," said Mr Thomas Ng, 53, meat supplier Indoguna's director of sales.

Wagyu ribeye steaks, for instance, can be found at FairPrice Finest outlets and Western food chain Astons' coffee shop stalls.

 
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