Sunday, Dec 28, 2014Sunday, Dec 28, 2014
 

Personal Data Protection Commission: No ad inserts in bills unless consent is obtained

Published on May 16, 2014 1:03 PM
 

Unwanted brochures that come with telco or credit card bills will soon be a thing of the past. Under new guidelines issued today by the Personal Data Protection Commission, marketing brochures can only be inserted with consumers' consent.

Consumers must also be allowed to opt out of receiving these marketing materials that come with their bills. This certainty came after a month-long public consultation with the public early this year.

The Commission, a statutory board administering the Personal Data Protection Act, has also clarified that a minor has to be at least 13 years old to be able to give consent for the use of his or her personal data for marketing purposes.

This practical rule-of-thumb is in line with local laws like the Employment Act and PG13 video ratings, and is based on the understanding that someone who is at least 13 years old would have sufficient understanding.

 
If you are not a subscriber, you can get instant, unlimited access here

Videos