New SingTel portal to let customers opt out of receiving marketing info
Published on May 29, 2014 12:47 PM
SINGAPORE - SingTel has spent more than $2 million to comply with the Personal Data Protection Act, which will be enforced from July 2. This includes a new portal SingTel will launch by end July to allow consumers to manage the marketing information they want to receive from SingTel.
For instance, consumers may opt out of receiving event invitations, vouchers and bill inserts. They may also opt out of being contacted by third-parties for surveys or marketing.
"Depending on how the market reacts, we may even allow a higher level of granularity such as allow customers to specify the time of the day they wish to be contacted," said Mr Yuen Kuan Moon, chief executive officer of SingTel's Consumer Singapore Group on Thursday.
This new portal will replace an existing webpage on SingTel's website that allows customers to opt out of marketing messages in general. Customers can also call SingTel's hotline or email the telco now to indicate their preferences.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!