Some say it is meaningless. Others dismiss the logo as unfinished. Memes were also spun off, with one depicting it as a bar graph.
Yes, the logo for the soon-to-be-opened National Gallery Singapore has been the subject of endless ridicule since it was revealed on April 2.
The minimalist logo features two simple rectangular blocks - one taller and narrower than the other. The logo comes in either red or grey. Credit of the revamp goes to home-grown design firm Asylum.
What was thought to be a belated April's Fool joke was actually the result of three months' worth of effort, Mr Chris Lee, founder of Asylum. Mr Lee defended his design, saying that the reductionism of the two blocks is open to interpretation, just like art.
"The two blocks are originally derived from the two buildings that are joined to form the National Gallery. It could also represent two platforms or two dialog boxes. Art should be a two way conversation," he explained.
While netizens bicker over whether the logo is abstract art or just plain ridiculous, we find three other logos that had also left many scratching their heads.
London 2012 Olympics
First unveiled in 2007, the colourful logo for the 2012 Olympic games in London was criticised as looking like something a child could draw with crayons. Others brayed that it resembled a swastika.
Yet there were those who said it spelled the word "Zion" in a pro-Israeli conspiracy, which led Iran to threaten to boycott the Olympics. However, this boycott did not occur eventually.
Sebastian Coe, the chairman of aid the chairman of London's 2012 organising committee, defended the logo, saying its vibrant colours and jagged design were meant to appeal to young people. "It is an invitation to take part and be involved."
Gap
In 2010, Gap changed its 20-year-old logo. The capitalised serif font, Spire, in a blue box was changed to one with 'Gap' in Helvetica, with the 'p' overlapping a small blue square.
The new design was blasted as cheap and tacky. Gap quickly switched back to its original logo a week later.
iTunes
Fans were outraged when Apple switched the simple iTunes logo in 2010.
The original design of a CD and a blue music note made its launch in 2001. It was replaced by that showing a black music note on a flat blue bubble in 2010.
The switch was to reflect the trend towards digital downloads, and the growing obsoleteness of CDs.
Users criticised the design as looking "amateurish". Apple founder Steve Jobs apparently replied in an e-mail to a complainant with just two words: "We disagree."
