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Creative agency DDB wins top ad award

Published on Aug 1, 2014 11:22 PM
The staff of DDB Group Singapore and DBS Bank who worked together for the “DBS Private Bank” campaign which bagged the top Grand Prix Prize. -- PHOTO: LIANHE ZAOBAO

Creative agency DDB Group Singapore bagged top honours at one of the biggest advertising award events yesterday.

Its print advertising campaign "DBS Private Bank" - which featured handwritten notes from the bank's bosses - beat 351 other entries to the top Grand Prix award and an $8,000 cash prize.

It also helped DDB take home the Creative Agency Of The Year award.

The prizes were given out at the annual SPH iink Awards, held at the St Regis Singapore hotel last night. The annual event recognises the best ads featured in Singapore Press Holdings media channels.

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