Consumers 'confused' over data protection
Flood of mailers from firms cause doubts even as Act takes effect
Published on Jul 2, 2014 6:14 AM
A new era starts today with the full implementation of Singapore's Personal Data Protection Act, but consumers have only a foggy idea of what it entails for them.
They put the blame on the "confusing" privacy mailers, e-mail and Web notices put out by many companies over the past few weeks in their effort to comply with the new Act.
But the Personal Data Protection Commission pointed out last night that from today, the new law requires fresh consent to be obtained "if customers' personal data is used or disclosed for new purposes".
The legislation seeks to provide safeguards against the wrongful collection, use and disclosure of personal data for marketing. It requires organisations to inform individuals of the purpose for collecting, using and disclosing personal data.
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