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Bugis Street shops turn to virtual store

Two-thirds of 300 or so tenants sign up following drop in sales

Published on Jun 16, 2014 7:21 AM

APPAREL from hundreds of shops in Bugis Street will soon be available online.

Two-thirds of the 300 or so tenants in the shopping street have signed up to sell their products in that space. The virtual store is run by Bugis Street Online, a subsidiary of the Bugis Street management.

It says that over $500,000 has been sunk into this Web platform so far, which aims to eventually bring most of the shopping street's small retailers on board. It will be launched officially by September.

Explained Mr Ivan Loh, 35, the chief executive of Bugis Street Online: "It is the logical and necessary thing to do to ensure the sustainability of our tenants. We have to change with the times."

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