Friday, May 29, 2015Friday, May 29, 2015

Be a brick, donate online to build new SPCA shelter

Group's tie-up with Groupon can also earn donors 'titles' like Cat Savior

Published on Aug 11, 2014 7:53 AM
SPCA is working with Groupon, a commercial entity, to raise funds for the cats in the shelter. -- ST PHOTO: DESMOND FOO

Want to become a "Mother Teresa of Cats" for the Society for the Prevention of Cruelty to Animals (SPCA)? You just need to find a mouse - and click on it to donate $100.

In conjunction with World Cat Day last Friday, the animal welfare group teamed up with daily deal website Groupon to make it easier for animal lovers to help abandoned pets and fund the group's new shelter.

The Buy A Brick programme started last Monday marks the first time that SPCA is taking its fund-raising online. SPCA is tapping Groupon's more than two million subscribers to raise funds for its new shelter. It will move to Sungei Tengah in Choa Chu Kang by the end of next year.

Groupon customers typically buy vouchers on the website and redeem them later for goods or services such as watches and spa treats. Under the tie-up, donors cannot redeem the vouchers, with 100 per cent of the proceeds going towards SPCA's new building.

Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!