$1-million drive to woo Chinese tourists back to Singapore
Dip in arrivals likely caused by Thailand unrest and MH370 saga
Published on Jun 24, 2014 9:17 AM
Singapore wants to nip a dip in the number of Chinese tourists coming here with a $1-million campaign to convince them that the Republic is worth visiting in its own right.
This follows four months of decline in passenger traffic from China.
In a bid to woo the Chinese, Changi Airport Group told The Straits Times it has joined hands with Singapore Tourism Board (STB), the two integrated resorts and other travel partners in a marketing drive titled Rediscover Singapore From Your Heart.
Wildlife Reserves Singapore, Singapore's Lex Travel as well as China's five biggest travel agencies are also taking part in the five-month-long drive from now until October.
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Number of Chinese who visited Singapore in the first half of last year
What these visitors spent, excluding sightseeing and entertainment
China passengers that Changi handled from January to May this year