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$1-million drive to woo Chinese tourists back to Singapore

Dip in arrivals likely caused by Thailand unrest and MH370 saga

Published on Jun 24, 2014 9:17 AM
 
While Chinese tourists were the biggest spenders in Singapore last year, overtaking the Indonesians, "this may not be the case in 2014", said a spokesman for the Singapore Retailers Association -- ST PHOTO: LIM SIN THAI

Singapore wants to nip a dip in the number of Chinese tourists coming here with a $1-million campaign to convince them that the Republic is worth visiting in its own right.

This follows four months of decline in passenger traffic from China.

In a bid to woo the Chinese, Changi Airport Group told The Straits Times it has joined hands with Singapore Tourism Board (STB), the two integrated resorts and other travel partners in a marketing drive titled Rediscover Singapore From Your Heart.

Wildlife Reserves Singapore, Singapore's Lex Travel as well as China's five biggest travel agencies are also taking part in the five-month-long drive from now until October.

 
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Background story

1.24 MILLION

Number of Chinese who visited Singapore in the first half of last year

$1.52 BILLION

What these visitors spent, excluding sightseeing and entertainment

1.87 MILLION

China passengers that Changi handled from January to May this year

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