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$1-million drive to woo Chinese tourists back to Singapore

Dip in arrivals likely caused by Thailand unrest and MH370 saga

Published on Jun 24, 2014 9:17 AM
While Chinese tourists were the biggest spenders in Singapore last year, overtaking the Indonesians, "this may not be the case in 2014", said a spokesman for the Singapore Retailers Association -- ST PHOTO: LIM SIN THAI

Singapore wants to nip a dip in the number of Chinese tourists coming here with a $1-million campaign to convince them that the Republic is worth visiting in its own right.

This follows four months of decline in passenger traffic from China.

In a bid to woo the Chinese, Changi Airport Group told The Straits Times it has joined hands with Singapore Tourism Board (STB), the two integrated resorts and other travel partners in a marketing drive titled Rediscover Singapore From Your Heart.

Wildlife Reserves Singapore, Singapore's Lex Travel as well as China's five biggest travel agencies are also taking part in the five-month-long drive from now until October.

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Background story


Number of Chinese who visited Singapore in the first half of last year


What these visitors spent, excluding sightseeing and entertainment


China passengers that Changi handled from January to May this year