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China's love of luxury cars undimmed by domestic troubles

Published on Apr 20, 2014 9:04 PM
 
Visitors crowd at the Mercedes Benz's exhibition booth on the first day of Auto China 2014 in Beijing on April 20, 2014. China's desire for luxury cars remains undimmed by an economic slowdown and political austerity drive as the country's growing band of wealthy motorists set their sights on high-end wheels. -- PHOTO: REUTERS

BEIJING (AFP) - China's desire for luxury cars remains undimmed by an economic slowdown and political austerity drive as the country's growing band of wealthy motorists set their sights on high-end wheels.

In a lavish event off Tiananmen Square, ahead of the opening of the Beijing Auto Show on Sunday, bejewelled models dressed in haute-couture graced the unveiling of Rolls-Royce's Pinnacle Travel Phantom.

The new edition of its flagship luxury sedan, which comes in a two-tone dark red and silver, boasts intricate marquetry in its interior, customised to buyers' requests, a reflection of the expensive tastes of the country's elite.

Mainland China is already Rolls-Royce's biggest market in terms of sales, representing 28 per cent of the company's revenue.

 
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