China's love of luxury cars undimmed by domestic troubles
Published on Apr 20, 2014 9:04 PM
BEIJING (AFP) - China's desire for luxury cars remains undimmed by an economic slowdown and political austerity drive as the country's growing band of wealthy motorists set their sights on high-end wheels.
In a lavish event off Tiananmen Square, ahead of the opening of the Beijing Auto Show on Sunday, bejewelled models dressed in haute-couture graced the unveiling of Rolls-Royce's Pinnacle Travel Phantom.
The new edition of its flagship luxury sedan, which comes in a two-tone dark red and silver, boasts intricate marquetry in its interior, customised to buyers' requests, a reflection of the expensive tastes of the country's elite.
Mainland China is already Rolls-Royce's biggest market in terms of sales, representing 28 per cent of the company's revenue.
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