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Twitter unveils video ads

Published on Aug 13, 2014 2:18 AM
 
In this March 11, 2011 file photo, the Twitter logo is displayed at the entrance of Twitter headquarters in San Francisco, California. Twitter on August 12, 2014 unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform. The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability. -- PHOTO: AFP 

SAN FRANCISCO (AFP) - Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.

The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability.

"By using Promoted Video, it's easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content," product manager David Regan said in a blog post.

Regan said test launch came "after months of experiments and feedback from users and brands." He said that to make it easier for advertisers, Twitter will offer a "cost per view" model: "This means advertisers only get charged when a users starts playing the video," he said.

 
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