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A quiet force in branding

Consultancy firm CEO keen to help Asian brands become market leaders

Published on Jul 7, 2014 8:21 AM
A.S. Louken founder Luke Lim, in his office. He was recently presented with a 10 Outstanding Young Persons award by Junior Chamber International. -- ST PHOTO: LIM YAOHUI FOR THE STRAITS TIMES

THE small office in a nondescript Alexandra Road building does not suggest you are in the nerve centre of an increasingly powerful player in the international branding game, but consultancy firm A.S. Louken likes keeping things low-key.

The only hint that this is a force in the industry is the cabinet at the main entrance laden with trophies and accolades the company has won for its prowess.

The latest addition is from non-profit organisation Junior Chamber International, which presented founder Luke Lim with one of its 10 Outstanding Young Persons awards.

Like his company, Mr Lim has an unassuming facade that belies ambitious goals and an entrepreneurial bent.

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