Former Obama campaign manager to run car ride app Uber's political strategy
Published on Aug 20, 2014 4:30 AM
SAN FRANCISCO (REUTERS) - Uber has enlisted David Plouffe, President Barack Obama's 2008 campaign manager, to devise and run its global political and branding strategy, as the fast-expanding car-rides-on-demand startup runs into stiff resistance in some cities.
The San Francisco-based company, which is waging an intense campaign against taxi drivers who fear encroachment on their turf, said in a blog post on Tuesday that Plouffe will begin in late September as senior vice-president of policy and strategy.
"We needed someone who understood politics but who also had the strategic horsepower to reinvent how a campaign should be run - a campaign for a global company operating in cities from Boston and Beijing to London and Lagos," CEO Travis Kalanick said in the blog post.
Plouffe "is a proven field general and strategist who built the startup that elected a President," Kalanick said.
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