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Former Obama campaign manager to run car ride app Uber's political strategy

Published on Aug 20, 2014 4:30 AM
 
David Plouffe (left), senior adviser to US President Barack Obama and White House Press Secretary Jay Carney are pictured upon their arrival in Swanton, Ohio, in this September 26, 2012, file photo. Uber has enlisted Plouffe, President Obama's 2008 campaign manager, to devise and run its global political and branding strategy, as the fast-expanding car-rides-on-demand startup runs into stiff resistance in some cities. -- PHOTO: REUTERS

SAN FRANCISCO (REUTERS) - Uber has enlisted David Plouffe, President Barack Obama's 2008 campaign manager, to devise and run its global political and branding strategy, as the fast-expanding car-rides-on-demand startup runs into stiff resistance in some cities.

The San Francisco-based company, which is waging an intense campaign against taxi drivers who fear encroachment on their turf, said in a blog post on Tuesday that Plouffe will begin in late September as senior vice-president of policy and strategy.

"We needed someone who understood politics but who also had the strategic horsepower to reinvent how a campaign should be run - a campaign for a global company operating in cities from Boston and Beijing to London and Lagos," CEO Travis Kalanick said in the blog post.

Plouffe "is a proven field general and strategist who built the startup that elected a President," Kalanick said.

 
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