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DBS Bank ranked Singapore's most valuable brand for the second year

Published on Jul 3, 2014 7:51 PM
 
DBS Bank has held on to its position as Singapore's most valuable brand, a year after it claimed the top spot. -- ST PHOTO: LIM YAOHUI

SINGAPORE - DBS Bank has held on to its position as Singapore's most valuable brand, a year after it claimed the top spot.

The banking giant is now worth US$4.01 billion, up US$535 million from last year, according to a report from London-based consultancy Brand Finance on Thursday.

This makes its brand worth US$761 million more than second-placed Singapore Airlines', which was knocked off its perch as the country's most valuable brand last year.

Singapore Press Holdings was in 12th place with a brand value of US$984 million, while its flagship newspaper The Straits Times was in 48th place at US$112 million.

 
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