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Amazon to pay $1.2 billion for videogame platform Twitch

Published on Aug 26, 2014 2:25 AM
 
A file photo showing the Amazon logo displayed at a press conference in New York. The Internet retail giant is buying the videogame platform Twitch for US$1 billion (S$1.2 billion), The Wall Street Journal reported Monday. -- PHOTO: AFP

SAN FRANCISCO (AFP) - Amazon said Monday it has agreed to buy the videogame platform Twitch for US$970 million (S$1.2 billion), bringing it access to a huge audience who watch games being streamed live via the site.

The three-year-old, San Francisco-based Twitch Interactive streams games being played for non-playing viewers to watch, and hosts gaming events. It allows viewers to chat with the players and others, lending it some of the qualities of social networking websites, and it sells advertising to generate income.

“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month,” said Jeff Bezos, founder and chief executive of Amazon.com.

Twitch claims 55 million visitors a month to its website, via desktop computers, tablets and smartphones, and more than one million “broadcasters,” gamers who stream video of their games over the Internet via Twitch. It also says that visitors log in long periods on the website, averaging 106 minutes a day per person, putting it in the leagues of streaming video like Netflix.

 
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