SINGAPORE - OCBC Bank formally launched its second-largest branch at Orchard Road on Thursday.
The bank's 10,300 sq ft, three-storey orchardgateway branch is the first to feature three distinct banking concepts, dedicated to different customer segments.
These are the affluent segment (OCBC Premier Banking), the youth and new-to-workforce segment (Frank by OCBC), and the mass segment.
The total cost of building the branch was more than $5 million, the bank said.
It is also the first time OCBC Bank is stationing OCBC Premier Banking offshore relationship managers at a branch. The 15-strong offshore team at the branch will serve clients from countries including Indonesia and China.
"A successful (bank) branch must be established from both the locale's footfall mix and a firm grasp of consumer lifestyle patterns," said Mr Sunny Quek, OCBC's head of branch and group premier banking.
"You literally grow up with the orchardgateway branch: starting by banking with an OCBC Mighty Savers account as a kid on Sundays, transiting to a Frank by OCBC account and credit card as a youth, and becoming our Premier Banking customer as your wealth accumulates with us."