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DBS named S'pore's most valuable brand

Bank holds on to position for second year running with brand value of $5b

Published on Jul 4, 2014 8:35 AM
People walk past the DBS branch at Rochor Centre. -- PHOTO: ST FILE

DBS BANK has held on to its position as Singapore's most valuable brand after claiming the top spot a year ago.

The banking giant is now worth US$4.01 billion (S$5 billion), up US$535 million from last year, according to a report from London-based consultancy Brand Finance yesterday.

This makes the brand worth US$761 million more than Singapore Airlines, which was toppled from its position as the country's most valuable last year.

Singapore Press Holdings was in 12th place with a brand value of US$984 million, while its flagship newspaper The Straits Times was in 48th place at US$112 million.

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