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Malaysia Airlines mulling name change, new flight routes, UK's Telegraph reports

Published on Jul 28, 2014 9:24 PM
 
A couple watches the a Malaysia Airlines plane taxi on the runway at the Kuala Lumpur International Airport in Sepang on July 27, 2014. Malaysia Airlines, reeling under the pressure of two catastrophic aviation tragedies, is mulling a name change and restructuring of routes to repair its reputation, the Sunday Telegraph has reported. -- PHOTO: AFP

KUALA LUMPUR/LONDON - Malaysia Airlines, reeling under the pressure of two catastrophic aviation tragedies, is mulling a name change and restructuring of routes to repair its reputation, the Sunday Telegraph has reported.

Besides a new name and new flight routes for the 50,000 passengers it serves daily, rebranding may also include a different investment structure and a restructuring of the airlines' 20,000 staff.

Airline's commercial director Hugh Dunleavy, writing in Sunday Telegraph, said: "Our majority shareholder, the Malaysian government, has already started a process of assessing the future shape of our business and that process will now be speeded up as a result of MH17.

"There are several options on the table but all involve creating an airline fit for purpose in what is a new era for us, and other airlines," he said.

 
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