Malaysia Airlines mulling name change, new flight routes, UK's Telegraph reports
Published on Jul 28, 2014 9:24 PM
KUALA LUMPUR/LONDON - Malaysia Airlines, reeling under the pressure of two catastrophic aviation tragedies, is mulling a name change and restructuring of routes to repair its reputation, the Sunday Telegraph has reported.
Besides a new name and new flight routes for the 50,000 passengers it serves daily, rebranding may also include a different investment structure and a restructuring of the airlines' 20,000 staff.
Airline's commercial director Hugh Dunleavy, writing in Sunday Telegraph, said: "Our majority shareholder, the Malaysian government, has already started a process of assessing the future shape of our business and that process will now be speeded up as a result of MH17.
"There are several options on the table but all involve creating an airline fit for purpose in what is a new era for us, and other airlines," he said.
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