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Don't use Philippine heroes to sell liquor: Culture agency

Published on Jun 15, 2014 1:07 AM

MANILA (AFP) - The Philippines' national cultural commission is objecting to a liquor company's plans to use the names of national heroes and landmarks as labels for a new line of spirits.

The National Commission for Culture and the Arts, in a statement on its website, objected to plans of Destileria Limtuaco to use the names of "historic persons, national heroes and heritage sites," for its alcoholic beverages.

"Their misappropriation for commercial enterprises or products not only distracts from the achievements of these persons or importance of these sites but sends the message that their names can be desacralised, privately owned and used to enrich private interests," the commission said.

Despite their concern the agency may have limited options. Commission spokesman Rene Napenas told AFP he was unsure if they had the power to stop a company from using historic titles.

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