India’s prime minister-elect Narendra Modi: From rags to respectability
India's prime minister-elect Narendra Modi's blockbuster movie style campaign strikes gold in film-crazy India.
Published on May 24, 2014 5:26 PM
A majestic setting of the sprawling forecourt of the Presidential Palace, a guest list of nearly 3,000 people including the past and present political leadership, an unprecedented attendance by leaders and representatives of eight countries, including arch-rival Pakistan, and a vegetarian high tea menu.
If this list gives clues to how grand the swearing-in ceremony for India’s prime minister elect Narendra Modi will be, then Monday’s event sure promises to be a dazzler - a euphoric affair akin to the dramatic campaign speeches and a heroic victory lap the new leader undertook in the run-up to his historic win in the general elections over a week ago.
The coronation of Mr Modi is expected to be a fitting addition to what felt like a blockbuster movie style campaign, where the supremely confident, stylish and larger-than-life protagonist captivated his 814 million strong voting audience with tools and weapons of modern day communication. And in film-crazy India, where movies inspire everything from marriage proposals to fashion and a respite from the daily grind, Mr Modi struck gold.
That the election results, a mandate Mr Modi won with thumping majority, came out on a Friday - the day most new movies release in India - declared the entire affair a blockbuster.
To continue reading, log in if you are a subscriber
If you are not a subscriber, you can get instant, unlimited access here
Mr Modi's 360-degree campaign
- 437 rallies in 25 Indian states;
- 1350 3D Hologram rallies where a 10m tall image of Mr Modi was projected to different sites at the same time.
- 4000 meetings over tea with groups of public over the internet;
- 17 languages in which his website can be read, including Chinese, Japanese;
- 9 languages for his Twitter handles
- 272+ open forum on Facebook where volunteers and supporters sent ideas which became part of speeches.
Other campaign tools: Innumerable "NaMo" merchandise from masks to sarees to stickers, video chats, door-to-door campaigns by party workers, street plays, newspaper advertisements, illuminated hoardings, Modi anthems set to popular Bollywood tunes
Source: Citizens for Accountable Governance