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Maker of $41 smartphone hails 'new era' in India

Published on Aug 27, 2014 8:43 PM
 
Indian Bollywood actor-director Farhan Akhtar (centre) poses with model as they hold newly-released Intex phones at the launch event in Mumbai on Sep 4, 2013. The maker of a new US$33 (S$41) smartphone billed as India’s cheapest said Wednesday, Aug 27, 2014, it aims to sell half a million in the next three months in what it called a “new era” for the market. -- PHOTO: AFP

NEW DELHI (AFP) - The maker of a new US$33 (S$41) smartphone billed as India’s cheapest said Wednesday it aims to sell half a million in the next three months in what it called a “new era” for the market.

Indian mobile phone maker Intex has teamed up with California-based Mozilla – the non-profit organisation behind the Firefox open-source web browser – to create a cheaper alternative to Apple’s iPhone and Samsung’s Galaxy.

Intex spokeswoman Joyeeta Mitra said the handset, which went on sale this week, was aimed at first-time smartphone buyers and was the cheapest yet to hit the market.

“We’re moving into a new era in smartphones,” Mitra told AFP. “This is a user-friendly handset that can help people onto smartphones and onto the Internet.

 
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