In India, show the finger after voting, get cheaper petrol and food
Published on Apr 10, 2014 6:09 PM
NEW DELHI (REUTERS) - Showing the finger can get you a punch in the face in many parts of the world. In India, during this general election at least, it can earn discounts at petrol stations, restaurants, spas, stores and hospitals after voting.
India's polling stations mark each voter's left forefinger with an indelible dot of a silver nitrate solution after casting the ballot to guard against voter fraud.
In a move to increase political involvement, Young Indians, a group linked to Confederation of Indian Industry trade association, launched the "Show the ink, See prices sink" campaign, which gives discounts and other incentives to people who vote.
"Among youngsters it's become a cool thing to flaunt their fingers after they've cast their vote," said Mr DNV Kumara Guru, national chairman of the group, saying more than 100 businesses had signed up for the campaign.
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