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South Korea casino operator joins fray for Chinese high-rollers

Published on Aug 6, 2014 6:30 PM

SEOUL (REUTERS) - South Korea's biggest casino operator believes there is enough Chinese demand to go around even as more Asian countries target mainland gamblers.

Paradise Co Ltd and Japanese partner Sega Sammy Holdings Inc are set to break ground in October on the country's first integrated casino resort.

Their Paradise City project near South Korea's main Incheon airport should open in early 2017, a year ahead of a nearby project planned by U.S.-based Caesars Entertainment Corp and Hong Kong's Lippo Ltd.

The company is banking on South Korea's proximity to northeast China and the popularity of Korean culture as a draw for Chinese gamblers who bet billions in places like Macau.

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