Australian broadcaster ABC wins landmark access to China
Published on Apr 17, 2014 2:16 PM
SYDNEY (AFP) - The Australian Broadcasting Corporation (ABC) announced on Thursday a deal to make its content more available in China, in what is believed to be the most extensive access granted to any western broadcaster.
Under the arrangement, ABC International will establish an online portal in China through which a range of ABC and other Australian media content can be offered to Chinese media partners.
The deal with Shanghai Media Group also allows the ABC to establish a base in Shanghai with official approval to represent and sell media content across China and enter into international co-productions.
"This historic agreement opens up a whole new world of television and online cooperation between Australia and China," ABC managing director Mark Scott said in a statement. "It provides a truly unique window for all Australian media to build a friendly and mutually cooperative relationship with China."
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